You don’t need to become the next tech billionaire to succeed. However, simply setting up a website and expecting money to flow in is unrealistic.

With a small investment and the right drive, you can potentially earn double your current salary and have the flexibility to set your own schedule.

The Journey of 1000 Miles Starts With One Step

If you are interested in working independently as a freelance IT professional or if you are ready to fully commit to developing your software solution, just take the first step! The most valuable advice given to any entrepreneur is to simply begin.

Many people have ideas for books, movies, or apps that they dream of creating. However, not everyone has the motivation or mindset to start pursuing those dreams. Becoming your own boss is challenging and requires perseverance. It is a long-term commitment, not something that can be achieved quickly.

Here is a concise guide to assist you in starting your entrepreneurial journey.

Why Start Freelancing?

Having more than ten years of experience assisting businesses and brands in connecting with skilled freelance developers, we have witnessed the advantages firsthand:

• Increase your earnings while maintaining a work-life balance;
• Engage in diverse projects to enhance your resume and reputation;
• Manage your own timetable;
• Leave your current job;
• Establish a personal brand or a small agency;
• Develop an exit plan as a producer.

Know Your Intended Niche and Market

At the beginning, you must determine if there is a genuine demand for your offerings. By exploring your unique selling point as a developer, you can set yourself apart from others.

Whether you plan to offer services or products, it’s essential to ensure there is a market for them. Researching your competition is crucial if you are entering the open market with a product solution. Simply conducting a few Google searches won’t be enough. You’ll have to gather firsthand information by immersing yourself in the field.

Before designing or launching anything, thoroughly research your target market. Understand why people would be willing to pay for your service or solution. As natural problem-solvers, developers are well-equipped to embark on serious business ventures.

Learn How to Sell Yourself

One essential piece of advice for freelancers is to become skilled at promoting themselves. Understanding the fundamentals is crucial for presenting your services effectively to potential clients.

• Engage in proactive actions on LinkedIn, make phone calls to potential clients;
• Identify specific target markets (such as non-profits, agencies, government);
• Focus on attracting enthusiastic, qualified, and profitable leads and clients.

Understanding the Pareto Principle, which states that 80% of your income will come from 20% of your clients, is a fundamental rule and effective business strategy that we strongly believe in.

Target Audiences Will Help You Zero In

After conducting thorough research and gaining a deep understanding of your specific market, you can start developing your business. If you are starting out as a freelancer, make sure you have the essential tools before pursuing job opportunities. Creating a minimum viable business (MVB) or product (MVP) will allow you to progress with minimal obstacles and without investing excessive time and money initially.

For developers looking to offer their coding skills as a service, it is important to connect with other professionals in the field. Engage in networking, attend coding events, and participate in camps to expand your connections.

Building trust and credibility within your niche is crucial for establishing yourself as an expert. This will enable you to transform your relationships into valuable services or products that cater to the needs of your target audience.

• Avoid undervaluing your services even if there is high demand;
• Stay informed about market trends through recruiters;
• Determine a pricing range from low to high rates;
• Identify the type of work you excel at and enjoy the most;
• Select contracts based on your availability and preferences;
• Consider having at least two contracts simultaneously for insurance coverage.

Keep the Passion Alive

It is important to ensure that you are truly passionate about this endeavor for the long term, as burnout is a common issue in many industries, and launching will require a significant time commitment.

Don’t hesitate to seek assistance, especially from a reliable community of professionals who share your interests.

When developing your business thesis, remember the following key points:

• Conduct thorough research;
• Refine your Minimum Viable Business or Minimum Viable Product based on feedback;
• Discover the right fit for your service or product by making adjustments;
• Continuously repeat this process.

Moving forward involves learning from mistakes and gradually improving. With a modest investment and determination, you can start earning money from clients quickly. Simply having your LLC status and working with a few clients can be a fulfilling business venture or a lucrative side job. 

Final Thoughts

Starting and managing your own software development business requires dedication, perseverance, and a strategic approach. Thorough research, finding your target audience, and becoming skilled at self-promotion are crucial in order to draw in clients. Building trust and credibility within your industry, staying informed about market trends, and maintaining a passion for your work are key factors in achieving success. Remember that entrepreneurship is a journey that involves learning from mistakes and continuously improving. With the right mindset and commitment, you can turn your idea into a successful business venture that offers financial rewards and personal fulfillment.

The post The Developer’s Guide to Managing Your Business appeared first on SKR IT Conference.

A lot of companies are now using exhibition booths as part of their marketing strategy. They use them as a tool to generate leads, learn about new technology, and establish new partnerships.

Exhibition booths are a great way to showcase your brand and get more traffic. They are also a great tool for generating leads and building brand awareness.

Is an easy way to stand out from the competition. It’s a powerful marketing tool that can help you generate leads, build brand awareness, and attract new customers.

The technology industry is constantly changing, and the content creation strategy for this industry needs to be updated with it. It is imperative that you have a technology exhibition booth at your event because it will help you connect with potential customers in a more intimate way.

Technology exhibitions are important because they create conversations and give your company a chance to show off what they do best. They also provide an opportunity for your company to engage with other companies in the same field, which can lead to new partnerships and collaborations.

The main goal of any content creation strategy is to create relevant content that will help people find solutions for their problems or answer their questions. Technology exhibitions are just one of the many ways you can do this – but it’s not the only method.

For a company to be able to stay on top of its competition, it is important for them to have an effective content creation strategy. One way to do that is by having an effective booth at trade shows.

A technology exhibition booth is a must-have part of your content creation strategy nowadays because they allow you to connect with the audience and showcase your latest products or services in a more interactive way.

The good thing about technology exhibition booths is that they are cost-effective and easy to put up. They can also be customized according to the needs of the company.

Technology exhibitions allow you to:

1) Engage with potential customers and partners face-to-face.

2) Demonstrate your product or service in action.

3) Get feedback on what works and what doesn’t work for your customers.

It is essential for companies to have a booth at the trade show. It is one of the most effective ways to showcase their product, brand and company.

It is not just a booth where you can see products or services; it is also an opportunity for your visitors to interact with the team and learn more about your company.

Technology exhibitions are not just about showcasing products and services; they are also about generating leads, educating visitors on your company’s culture, and connecting with future customers.

Today, there are many different ways in which companies can promote their products and services. One of the most effective ways is through content marketing. But, how do you make your content stand out?

The answer is by displaying your brand’s expertise in the form of a content exhibition booth. A technology exhibition booth can help businesses to stand out from their competitors and showcase their knowledge on a specific topic.

Technology exhibition booths are also known as pop-up shops, mobile kiosks, interactive displays, or trade show booths. They create an immersive experience for customers and allow them to touch and feel your product firsthand without having to leave the store or office space they are in.

It is no longer enough to just have a website and a blog. You need to have an exhibition booth at your event or your company to reach out to your audience and build relationships.

A technology exhibition booth is not only an effective way of promoting your brand but also a way of attracting new leads if you are in the business of selling products or services related to technology. It is important for companies that are looking for new clients or investors because it helps them showcase their expertise and professionalism.

The best part about having an exhibition booth is that it can also be used as a content marketing tool. You can use it as a platform for creating content such as infographics, case studies, interviews, testimonials, etcetera.

Technology exhibitions have become an important part of the content marketing strategy. They help companies to generate leads, share their brand and product, and raise awareness.

The post Why A Technology Exhibition Booth is a Must-Have Part of Your Content Creation Strategy Nowadays? appeared first on SKR IT Conference.

The word “tokenomics” is a combination of the words “token” and “economics.” A token is a digital asset that can be used to represent or confer ownership of real-world assets. Tokenomics is the study of how these tokens are used within an ecosystem and the economic incentives that drive their use.

What is a Tokenomics?

Tokenomics is the study of how tokens are used within an ecosystem and the economic incentives that drive their use. A token is a digital asset that can be used to represent or confer ownership of real-world assets. Tokenomics helps to determine the value and utility of a token.

How Does Tokenomics Work?

Tokenomics includes the study of how tokens are used within an ecosystem and the economic incentives that drive their use. Tokenomics helps to determine the value and utility of a token. For example, a company may issue a token that can be used to purchase goods or services on its platform. The company may also offer discounts or other benefits to users who hold its token.

What Are the Benefits of Tokenomics?

Tokenomics can help to create a more efficient and effective market for digital assets. By understanding how tokens are used and valued, businesses can better assess the risks and opportunities associated with investing in or using them. Tokenomics can also help businesses to develop new products and services that are more aligned with the needs of their customers.

Tokenomics is still a relatively new field, and there is much that is not yet known about it. However, as the use of tokenized assets continues to grow, so too will the importance of tokenomics. Businesses that understand how to utilize tokenomics will be best positioned to capitalize on the opportunities that it presents.

Tokens can be used for a variety of purposes, but they are typically created for one of two reasons: to raise funds or to provide access to a product or service. When tokens are used to raise funds, they are often sold through an initial coin offering (ICO). ICOs have become a popular way for businesses to raise capital, as they allow companies to sell tokens directly to investors in exchange for funding.

What is a Token?

A token is a digital asset that can be used for a variety of purposes. Tokens can be created for a variety of reasons, but they are typically created for one of two reasons: to raise funds or to provide access to a product or service.

When tokens are used to raise funds, they are often sold through an initial coin offering (ICO). ICOs have become a popular way for businesses to raise capital, as they allow companies to sell tokens directly to investors in exchange for funding.

Tokens can also be used to provide access to a product or service. For example, some businesses use tokens to give users access to their platform or service. Others use tokens to provide loyalty rewards or discounts.

What are the benefits of using tokens?

There are several benefits of using tokens.

Tokens can be used to raise capital: ICOs have become a popular way for businesses to raise funds. By selling tokens, businesses can directly receive funding from investors.

Tokens can provide access to a product or service: Tokens can be used to provide access to a platform or service. For example, some businesses use tokens to give users access to their platform or service. Others use tokens to provide loyalty rewards or discounts.

Tokens can be used as a form of payment: Some businesses accept tokens as a form of payment. This allows customers to use their tokens to purchase goods and services from the company.

Tokens can be traded on exchanges: Tokens can be bought and sold on cryptocurrency exchanges. This allows investors to trade tokens among themselves and potentially profit from the price changes.

The post What Is Tokenomics And Why Is It Important? appeared first on SKR IT Conference.

Crypto winter is when the prices of cryptocurrencies are down across the board. This can be due to a variety of reasons, such as regulatory uncertainty or simply a lack of interest from investors.

Altcoin season, on the other hand, is when altcoins (any cryptocurrency that isn’t Bitcoin) start to see their prices rise relative to Bitcoin. This is often due to an increase in interest from any kind of Blockchain Development Company and traders looking to cash in on the latest hot cryptocurrency.

So, which one is it going to be this time around?

Well, that’s tough to say. Both crypto winter and altcoin season have their pros and cons, and it really depends on what you’re looking for as an investor or trader.

If you’re looking to buy cryptocurrencies at a discount, then crypto winter is the time to do it. However, if you’re looking to cash in on the latest altcoin craze, then the altcoin season is probably a better bet.

Of course, predicting the future is never easy, so only time will tell which one it will be this time around. In the meantime, happy trading!

Pros and cons of each

Crypto winter:

– Prices are generally lower during this time, so you can buy cryptocurrencies at a discount.

– There is less hype and speculation during this time, so it may be easier to find good investments.

– Some projects may be forced to shut down due to lack of funding, so there is a higher risk of scams during this time.

Altcoin season:

– Prices are generally higher during this time, so you can make more profits if you pick the right altcoins.

– There is more hype and speculation during this time, so it may be harder to find good investments. However, there are also more opportunities for big gains.

– Some projects may be overhyped and turn out to be scams, so be careful during this time.

When is the best time to buy Bitcoin?

There is no perfect time to buy Bitcoin, as the price is constantly changing. However, there are a few things you can look at to help you decide when to buy:

– Look at the overall trend of the market. If the market is in a general uptrend, then it may be a good time to buy.

– Look at the price action of Bitcoin. If the price is making higher highs and higher lows, then it may be a good time to buy.

– Look at news events that could impact the price of Bitcoin. For example, if there is positive news about Bitcoin adoption or regulation, then it may be a good time to buy.

– Look at your own personal financial situation. Make sure you have enough money set aside to cover any potential losses before you invest in Bitcoin.

If you’re thinking about buying Bitcoin, these tips can help you decide when to buy. Remember, there is no guaranteed time to buy or sell Bitcoin, so it’s important to do your own research and be comfortable with the risks involved before investing.

Will we see crypto winter or altcoin season in 2022?

Cryptocurrency markets are notoriously volatile. Over the past year, we’ve seen Bitcoin prices fluctuate from around $10,000 to over $40,000. While some investors see this volatility as an opportunity to make quick profits, others find it too risky and stay away from the market altogether.

So, what does the future hold for cryptocurrency prices? Will we see another crypto winter, where prices crash and remain low for an extended period of time? Or will we see altcoin season, where altcoins (alternative coins) outperform Bitcoin and drive prices higher?

No one can predict the future of cryptocurrency prices with 100% accuracy. However, we can look at past market cycles to get an idea of what might happen next.

If we take a look at the last two years, we can see that Bitcoin prices followed a similar pattern:

1. Prices started to rise in late 2016/early 2017

2. Prices peaked in December 2017

3. Prices crashed in early 2018 and remained low for several months

4. Prices started to recover in late 2018/early 2019

5. Prices continued to rise throughout 2019 and into 2020

This pattern suggests that we could see another altcoin season in 2022. This would be good news for investors who have been holding onto their altcoins since the last market cycle. However, it is important to remember that past performance is not necessarily indicative of future results. So, while an altcoin season in 2022 is certainly possible, there is no guarantee that it will happen.

The post Will We See Another Crypto Winter Or Altcoin Season? appeared first on SKR IT Conference.

What is business analyst in computer science?  Decisions in business are made based on data. This data can be in the form of customer purchase history, website usage statistics, or financial records. Computer science provides the tools to collect, process, and analyze this data. This information can then be used to make better decisions about marketing campaigns, product development, or pricing strategies.

It can give entrepreneurs ideas on how to start a business, how to write a business plan, what business to start, etc. 

Computer science also helps businesses to automate their operations. This can include anything from customer service to financial processes. Automation can help businesses to save time and money and to improve the quality of their products and services.

Finally, computer science helps businesses to communicate more effectively. This can be through developing better websites or creating applications that make it easier for customers to interact with the business. Communication is critical for businesses, as it helps to build relationships with customers and to promote their products and services.

How is computer science used in business? Now you know. 

Why is Computer Science So Popular?

Computer science is one of the most popular college majors and is in high demand among employers. There are many reasons why computer science is so popular.

Computer science is a rapidly growing field. The number of computer science jobs has grown by more than 30% in the past five years, and the median salary for computer science jobs is over $100,000.

Computer science is a versatile degree. A computer science degree can lead to a career in many different industries, including tech, finance, healthcare, and more.

Computer science is a challenging and rewarding field. Computer science students learn how to solve complex problems and design innovative solutions. They also gain valuable skills in critical thinking, problem-solving, and programming.

Computer science is an exciting field. From artificial intelligence to virtual reality, computer science is at the forefront of some of the most cutting-edge technologies.

Computer science is a field with endless possibilities. With a computer science degree, you can make a difference in the world by creating new technologies or improving existing ones.

How Does Computer Science Impact Business?

In the modern business world, computer science is playing an increasingly important role. As businesses strive to become more efficient and effective, they are turning to computer science for help. By harnessing the power of computers and data, businesses can gain a competitive edge.

Computer science can impact business in a number of ways. For example, it can help businesses to automate tasks and processes. This can free up employees to focus on more strategic tasks, and it can also help to improve the accuracy of data collection and analysis. 

Сomputer science can help businesses to improve their decision-making processes by providing them with access to data and analytics tools.

In addition to making businesses more efficient, computer science can also help them to be more effective. 

For instance, computer science can help businesses to better understand their customers. By analyzing customer data, businesses can develop more targeted marketing campaigns and improve their overall customer service. 

On top of that, computer science can help businesses to develop new products and services. By using data and analytics, businesses can identify customer needs and develop solutions that address those needs.

Ultimately, computer science is having a positive impact on businesses around the world. By helping businesses to become more efficient and effective, computer science is giving them a competitive edge.

What Should I Learn as a Computer Science Student?

As a computer science student, you have a wealth of options available to you in terms of what you can learn. The most important thing is to focus on the core concepts that will give you a strong foundation in the field. Here are some of the things you should focus on learning:

1. Algorithms and data structures. These are the foundation of computer science, and you need to be proficient in them in order to be successful in the field.
2. Programming languages. As a computer science student, you should learn at least one major programming language and one minor programming language.
3. Systems design and architecture. This area of computer science deals with the design and implementation of large-scale systems.
4. Databases. As a computer science student, you should learn how to design, implement, and query databases.
5. Networking. This area of computer science deals with the design and implementation of networks.
6. Security. This is a critical area of computer science, and you should learn about the various security threats that exist and how to protect systems from them.
7. Human-computer interaction. This area of computer science deals with the design of user interfaces that are both effective and user-friendly.
8. Artificial intelligence. This is a rapidly growing area of computer science, and you should learn about the various AI technologies that exist and how they can be applied.

Can I Pay Someone to Do My Computer Science Homework?

A lot of people ask this question, and the answer is yes. Paying someone to do computer science homework is not a new phenomenon. It has been around for decades and has been practiced by students all over the world. So if you are thinking “Can someone do my computer science homework for me fast?”, this is totally fine.

However, it is not recommended that you pay someone to complete computer science homework because you will be cheating yourself out of learning how to do it yourself.

The only time when it would be wise to pay someone to do computer science homework is if you are too busy with other things or if you have a disability that prevents you from doing the work on your own.

In this case, you can Google something like “do my computer science homework for me”, “do my computer science assignment”, “do my computer science homework”, or  “do my computer science assignment for me”. You’ll find a lot of websites that offer this service. 

The post How Does Computer Science Help In Business? appeared first on SKR IT Conference.

One of our speakers, Chief Transformation Officer at Yoola, talked about how to change the way of thinking on the way to innovativeness.

Yoola is one of the largest YouTube affiliate networks. The company, which employs only 100 people in 5 countries. Through them, 140 billion YouTube views are circulated every year. It helps video bloggers and content creators promote and work with Youtube, protects copyrights, and develops content strategy. The business model was invented eight years ago: brands pay money to YouTube, and it pays 50% to the creators of channels through companies like Yoola. The model proved unsustainable, as practice in the U.S. market showed.

Now the company wants to be a hub for Influencers and brands on all platforms and give them a different number of different services. Innovation is needed to participate in this integration.

“It all starts with urgency. When there is a need to change, there is innovation.”

There are two main types of innovation:

• Open – this is when decisions are made by the whole world, communicating with markets, working with startups.
• Corporate – to do something inside the company separately, and startups are an additional trend.

If people in the company don’t “hurt”, no innovation will happen. Pain is created through pressure.

“When the picture for executives from rainbow unicorns turns into a market going away, then within 2 days the suspension can change, let’s do something new.”

Steps to innovate:

• Create urgency.
• Form a coalition. People who will support it all.
• Develop a shared vision.
• Broadcast it. Through meetings, news, chat rooms, etc.
• Get people fired up for action.
• Gain quick wins.
• Consolidate and build growth.
• Institutionalize change.

What helps?

Books

There are excellent books on the topic of innovation and implementation. “The Body of Knowledge on Change Management.” Osterwalder’s books on the topic of innovation. The book “Influencer – How to Stay Away from Innovators.”

Business Hypotheses

The team generates ideas, hypotheses are built on them, which are tested against some metrics, experiments are conducted, and then the idea goes to implementation.

Metrics

You can’t innovate without metrics. If employees don’t understand what they want to improve, innovations will just be pretty pictures.

OKR – goals and key results

Any innovative activity is presented through the understanding how it will work, what goals will be achieved.

Idea Bank

This is where employees’ ideas are collected. The main thing is to create a suitable free environment for this, where even the most delusional ideas are not ridiculed, but any steps towards change are considered and discussed.

All of this is stitched into the culture. Diagnosing the culture and identifying problem areas helps identify weaknesses. And you don’t have to put out tables and matrices, often just talking to employees saves the day.

“Go to the fields and communicate with your mouth.”

DISC, BELBIN, BIG FIVE

Use time-tested techniques for human resource management and proper allocation of human resources. A person with a systemic mindset will be long and inefficient at generating new ideas. Whereas creative people can miss important metrics when generating ideas. It’s all manageable.

Motivation System

There has to be pay for ideas, for getting them to results, for pumping up skills. Otherwise, all enthusiasm will quickly wane.

The training system

Employees should have regular training. The same action should be repeated at least 5 times, so that it becomes fully and correctly performed.

Facilitation

People who are gathered in a team, who already understand the client, have formed metrics, have been working with the product for a long time – will not come up with anything on their own when the need arises. They need to broadcast and deliver creatives and conduct brainstorming sessions.

Diversity in expertise

All employees should have a different focus of expertise.

Role separation

There shouldn’t be an idea for everyone. There should be shared ideas that the team will work on, with everyone having a role.

Change vs Run

Some people are conservative and some people like change. It’s important to properly separate these people. Creators should start with free development, and people with a systemic mindset show up at the run-in phase of the idea.

Implementing innovation is a complex and fascinating process. And such a process is necessary in any business that wants to continue to exist and develop. Innovation shouldn’t just become a fashion trend. It’s an important, deliberate step on the road to growth.

“You have to change the attitudes in your head and stitch it all together. As long as the executive thinks, ‘We’re doing fine, we just need to work harder,’ it’s not going to work.”

The post How to Build a Culture of Working With Innovation in the Company in a Year appeared first on SKR IT Conference.

Messages that are sent after dating to solidify communication and further business relationships are called follow-up.

This is a simple but effective method of networking for anyone looking for clients, partners and performers.

Networking in itself is an amazing networking tool. But it’s important to be able to continue communicating with the person you’re talking to in a way that sustains the communication. There are few stories where one conversation has made people business partners. But there are enough cases where one well-timed email with the results of a meeting and a reminder led to brilliant collaborations.

So how can we enhance the results of networking with the follow-up method?

Here are some recommendations.

• Try to send a message within 24 hours after the meeting. You may be forgotten later.
• Offer some benefit on your part. Why the person should be friends with you. It will be your services. Or maybe you’ll introduce him to the right people.

For example, during a business meeting the interlocutor said that he could not paint a car. And you have in mind an excellent service. Write about it in an email. That way you will be noticed.

• Pay attention to any common points between you, even if it’s just a funny situation in which you both fall.
• Be sure to say thank you for the conversation.
• Finish the message with an offer of something interesting.

For example, “Let’s exchange accounts so we can keep in touch. And if you need help organizing holidays – I’m always in touch.”

• Another important recommendation – when the person above you in status, act step by step. First do one action, then start the next.

If you remember, you also get such reminders after live meetings or online dating. Follow-up has always been and still is a working method of contact. It is sure to help you not only make business acquaintances, but also prolong them and transform them into partnerships.

The post The Follow-Up Method, or How to Successfully Complete a Business Acquaintance appeared first on SKR IT Conference.

Working remotely, it is difficult to understand when work begins and ends. An employee is under constant stress. Doesn’t feel the drive to work because he gets tired of the confusion.

Solving problems here and now is important to move forward. Where does a manager get the strength and energy to help his team, and to take an active part in his own family? And you have to work with huge volumes of information in conditions of multitasking and constant search for new solutions.

One of our speakers Jane R Williams shares the secrets of successful development, covering three areas:

• Corporate culture and self-organization practices;
• Vertical leadership development;
• Working with personal and team energy.

Let’s consider each area in more detail.

Corporate Culture and Self-Organization Practices

Corporate culture involves core principles that form a picture of the world and make it easier to overcome adversity. “We are based on a spiral dynamic model. This is when an organization goes through certain stages of development and can’t jump to the next branch without working off the previous one.”

The basic levels of spiral dynamics model

Management culture in the world for a long time existed at red level, when the company was a staff with a leader at the head. All tasks and their solutions were locked into one person – the leader.

The next stage of the model is the blue level – the level of order and classic management, when the head delegates power to a group of people. It is they who make decisions in the company in a coordinated manner. At this stage all processes are adjusted, the team is formed, stable work without failures is achieved.

The orange level is the period when the structured company thirsts for the drive, the struggle with competitors, the evaluation of its potential in comparison with similar companies. At this stage, employee burnout is inevitable because of the daily struggle for supremacy.

Green level – the level of agreement, when companies-competitors unite in the name of a common goal, better results, exchange of experience.

Yellow level – companies united by the principle “do no harm to nature, build an ecological connection with the environment”.

Turquoise level – globality, when the companies in the process of their activity bring something new and useful to the world.

Self-organization practices

Circles are formed to solve certain issues. This is not the classic delegation, when the manager assigns a task and controls its implementation at all stages. It’s about something else: the employee himself chooses the way to solve the issue with his team. And provides the supervisor with a task that has already been completed. Such a principle allows:

• to achieve the result;
• to be successful;
• to adapt quickly in a turbulent environment;
• to relieve the centralized management of the company from excessive information flow;
• to feel their belonging and involvement in the work process even in conditions of a new unfamiliar reality (remote work).

The leader of the circle always adheres to a common strategy. In the activities of the circle, facilitation methods are used, when any employee can disagree with the leader’s decision and speak out. Differences of opinion indicate that not all aspects in the solution of the problem have been considered. Then the team integrates a new solution or handles the objection of the employee, making him understand his value in the company and ownership. In doing so, it is important to solve the problem immediately and not to bring it to the point where “the whole organization goes stale”.

Company values:

• Provide value to customers, shareholders, and employees. And always evaluate yourself by this indicator.
• Drive, work with energy. Managers should charge their employees with positive energy.
• Teamwork in the form of a team game. In this format, all difficulties are overcome more easily.
• Always learning, adapting, retraining. Knowledge has no ceiling.

The company is a living organism, for the successful development of which the condition of each cell – its employee – is important.

Vertical Development of Leaders

The internal evolution of the leader is possible only in case of constant improvement of his skills. In the QIWI group, leaders are trained on the basis of Theory U. It is based on the principle that “the future already exists, only unequally distributed. And it is possible to adapt to the future. But to do this, you need to turn off the clichés and attitudes from past experience. Because they are the basis for decisions in the present. But when experience is absent, it is impossible to cope with the situation in the future. This is why it is necessary to disconnect past experiences in order to learn to listen to yourself and your inner voice. By being at the point of silence, one learns to sense the future. And in that moment begins to actively act to achieve it.

Personal and Team Energy

The modern leader must not only have leadership skills, IQ and emotional intelligence, but also be able to manage his or her own energy and attention. Not succumb to the interfering influence of past attitudes when making decisions. Be courageous and lead the team forward.

“We are our attention. Where we direct it, that’s where our energy is.” Stress response to excessive information flow interferes with thinking clearly. There are meditation practices during which one delves into the subconscious mind to find solutions. Meditation helps with stress, improves creativity and initiative, and increases awareness in the moment. It is easier to block out extraneous thoughts in this state.

Employees in professional activities mirror the behavior of their leader. That is why it is so important for a leader to be able to control his or her emotions and show empathy. Be calm, balanced and confident.

What energizes the team with positivity in the company:

• An interest in the work;
• understanding of the meaning of their work;
• inner development;
• successful results and usefulness of their activity;
• public recognition in professional environment;
• teamwork.

Of these sources, team spirit is the strongest motivator. And it is maintained by the employees themselves without compulsion with the help of intra-collective customs: online games, Friday music days, etc.

Another important point in the work of a manager as a carrier of positive charge for his team is to talk about good things more often. This strengthens the employee, gives him a sense of ownership and the importance of his role in the company, a sense of stability and a desire to develop with the team. In such an atmosphere everyone wins. And the company achieves the best results.

Every action and life as a whole must have meaning. The task of the leader is to bring it to the employee in each set task. Always support your team, charging it with energy and good humor. Develop yourself and your employees, appreciating their contribution to the common cause. And keep team spirit at a high level. Then the company will prosper and the people who make it up will believe in the leader and follow him.

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However, the situation differs from industry to industry and from business size. The introduction of digital technology does not give a competitive advantage over short distances and requires investment. It seems to be suitable only for large businesses, but according to Greg McAlpin, small businesses have an advantage – less inertia and greater speed of change. At the same time, the expert notes, small businesses are mostly consumers of packaged products and users of a certain ecosystem, while big businesses create these ecosystems themselves and it is important for them to be the first to find and apply technologies.

The criteria by which, according to respondents, businesses can determine that they are on the road to digital transformation: fully electronic document management; the ratio of digitized and non-digitized processes in favor of the former; productivity is not reduced when employees work remotely; conducting and evaluating experiments. flexible work methodologies; the percentage of services that customers can receive without physical contact with the company; data-driven decision-making; willingness to invest in internal development.

The first to master these criteria was the retail industry. 43% of the experts named retail as the leader in terms of digital change. Next in this list: 33% in the banking sector and fintech, 30% – HoReCa, including food delivery, 28% – education, the five leaders are followed by medicine and pharmaceuticals.

“We have been conducting this kind of research for several years and we see changes. In the last 5 years, one of the most powerful industries in which there has been digital change was fintech. Now the trend has shifted – retail is ahead. Two factors have played a role: the industry has long been interested in developments, but has not actively implemented them. Plus, the coronavirus became a trigger, activating internal processes”.

In the opinion of the speakers, the real sector lost out to the technology race: industry, agriculture, construction, mining and processing of minerals.

The relevance of digital transformation, regardless of the business sector, emphasizes half of the experts surveyed. The most popular tool for getting started is a CRM-system. If businesses ignore technology, in 2021, it will “shrink” and lose market, according to 63% of respondents. If you say yes to digital transformation, remember that the main change is not the implementation of digital infrastructure, but changing the DNA of the company: the way of thinking, top management, the way decisions are made and creating a culture of experimentation and agile development.

“The key barrier to digital transformation is a lack of a competent workforce,” Greg McAlpin believes. – People and the environment are the fuel for digital transformation, and without it, it won’t fly.”

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